John Conway
Chief Data Hero: @ iota-ML | Data Studio - Powering marketers’ plans via push-button machine learning, analytics and consultancy.
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Super exciting to see this post come through, and to see an active project launch. Co-Created is a venture studio and it is my 4th project with them. I have learnt tonnes being involved in these projects, about building great teams, and working at pace. The folk I’ve partnered with have included some of the most intelligent, thoughtful, driven entrepreneurs you could wish to meet. And on top, my big passion is using data and data science to make an impact on consumer engagement - in any and all industries – and in this case, with the Blood Donation industry. I love “data for good” and am pleased to have been able to build upon the impact technology I’ve been working on the last 3 years to make a unique product for the venture partner, Delcon.
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Matthew Mahabadi
Managing Partner at DataStudio.Tech || Leading our collective of expert consultants trusted by digitally determined entrepreneurs and innovators. Follow me for posts on our latest & greatest projects!
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Evan Sloss what we were talking about over coffee!
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John Conway
Chief Data Hero: @ iota-ML | Data Studio - Powering marketers’ plans via push-button machine learning, analytics and consultancy.
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🤘MLs like teen spiritepisode 28: Insights from the data trenches! Public sector challenges with Neil#tldr:Neil discusses his role as a senior data scientist at Ofsted, and the challenges of predicting inspection outcomes for local authorities. In this episode Neil shares his experience working in data science within the public sector - at Ofsted. Neil explains Ofsted's role in inspecting social care providers and supporting children in need, highlighting his responsibilities as a senior data scientist in supporting inspections and analysing datasets. He discusses a project aimed at using data to predict inspection outcomes for local authorities, detailing the challenges faced in finding meaningful predictors and the importance of consistency in practice. Thanks Neil for the support! Cheers!
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John Conway
Chief Data Hero: @ iota-ML | Data Studio - Powering marketers’ plans via push-button machine learning, analytics and consultancy.
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🤘 MLs like teen spirit episode 27: The marmite metric!....rethinking NPS with Sienne#tldr: Doesn’t take long for Sienne to tell us how she feels about NPS!!! She offers insights into alternative measures for evaluating customer satisfaction and employee morale.In this episode, Sienne returns to discuss the contentious topic of Net Promoter Score (NPS). She argues that NPS, being over two decades old, lacks mathematical robustness, is inconsistent across different channels, and fails to predict future behaviour effectively. Instead, Sienne advocates for metrics like customer lifetime value, cohort analysis, and employee engagement as more actionable indicators of business success. Thanks Sienne for the support! Cheers!
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John Conway
Chief Data Hero: @ iota-ML | Data Studio - Powering marketers’ plans via push-button machine learning, analytics and consultancy.
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Matthew Mahabadi will help with the changes required to preserve and improve your email deliverability, if you're struggling to understand it all or don't know where to begin
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John Conway
Chief Data Hero: @ iota-ML | Data Studio - Powering marketers’ plans via push-button machine learning, analytics and consultancy.
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***LEARNING OPPORTUNITY - NETWORK PLS SHARE***As Pete says below, we are all about creation and there are opportunities to work with Pete in the DataStudio.Tech / iota-ML HQ if you need a break and want to learn about tech, and how to code. I have posted before about hiring and recruitment. This is not one of those posts. We would love one day to build an in-house coding university, but until that day comes, we can make this offer to people starting out. So if you want to learn, or deliver on your own idea, or have an MVP you want to bring to life - DM me or Pete to find out more. If you are interested in getting started in tech, there is the chance to learn any or all of the below by working with people with 20 to 30 years experience in their respective fields: •PHP, WSS,Javascript,CSS,HTML,Flex,MUI,Next.JS,React Router•ML and statistics - python, pandas, sklearn, common patterns, creating classes, modules and packages, unit testing/logging •Data modelling / database design, stored procedures, cloud storage, Git + cloud repo (e.g. GitHub), Github actions, Linux basics
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John Conway
Chief Data Hero: @ iota-ML | Data Studio - Powering marketers’ plans via push-button machine learning, analytics and consultancy.
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🤘 MLs like teen spirit episode 26:Loyalty & Latte in Peru with Ruby #tldr: We explore Ruby's loyalty program expertise, where highlights the increasing transition from exclusive loyalty to broad brand preference.In this episode, Ruby shares insights from her loyalty background, gained whilst working at brands like and Costa Coffee. Ruby emphasizes the shift from exclusive loyalty to broad brand preference, exemplified by KFC's strategy of instantly rewarding low-frequency customers through their app, fostering emotional brand engagement over mere transactional relationships.Thanks Ruby for the support! Cheers!
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John Conway
Chief Data Hero: @ iota-ML | Data Studio - Powering marketers’ plans via push-button machine learning, analytics and consultancy.
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My daughter just learned how to ride a scooter 🛴Here’s what this has taught me about B2B sales:1) Patience is key - Just as teaching your kid to ride a scooter requires patience, so does nurturing a B2B relationship. This has been a hard lesson since I have no patience. 2) Forgetfulness is an asset - Much like how I forgot to teach her how to brake, forgetting minor details in B2B sales can sometimes lead to new conversations: "Oh I already contacted you 12 times this month?"……..”sorry you’re upset at the frequency of my messages”…………”but…..at least you responded” 3) Overconfidence is key - Teaching her to scoot before she was ready? You bet. In B2B sales, showing over-confidence in meetings can sometimes make people believe you know what you're doing. Worked for me the last 10 years. 4) Celebrate small victories - Every little milestone, like the first successful ride without support, is a cause for celebration. In B2B sales, I apply this principle by regularly visualising the victories and the chugging of the beers after each deal. Then I move on to snapping out of that day dream, taking a deep breath, and shaking the magic 8 ball to figure out what to do next.
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John Conway
Chief Data Hero: @ iota-ML | Data Studio - Powering marketers’ plans via push-button machine learning, analytics and consultancy.
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I know all you business owners and freelancers will know the relief when this happens, oh god I was stressing there would be only 27 pence my account at the end of the month, now with this rebate I can pay myself in full
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